Nuclear security is a problem that the mind is not equipped to deal with, so our brains create shortcuts to make this existential threat feel less real and less urgent. The purpose of researching and creating this action roadmap was to find new narratives that make nuclear security personal, shareable and actionable.
Nucleus Impact, through the generous support of The MacArthur Foundation, has continued its research into ways to engage a new generation of changemakers in the quest to reduce nuclear threat.
Our latest research findings explore the efficacy of messaging that links nuclear threat and other more proximate issues and concerns including the environment, health, the economy and social justice.
We use a proven, commercial market research approach to determine the concepts people find resonant, relevant and engaging as well as factors that influence these connections on a rational, functional and emotional basis.
Informed by expert interviews, focus groups and in-depth individual interviews from prior research on nuclear threat, we fielded a national (United States) survey that yielded statistically significant and projectable results. Over 3,000 completed surveys reflect the demographic profile of the US with the exception of age where we focused predominantly on Generation Possible (people ages 18-35). Contact us if you are interested in hearing more about how we designed, conducted and analyzed the research.
If you are interested in hearing more about how we designed, conducted and analyzed the research.
Nucleus was founded on the principle that understanding human behavior, designing insightful strategy, and implementing creative solutions are the fundamental pillars of problem solving. We develop human-centered and evidenced-based strategies and tools to tackle big, difficult challenges, always striving to increase this capacity in the organizations we serve, for the people they serve.
Our behaviorally focused approach combines research methodology that is attuned to the needs of people, design methodology that allows for innovative solutions, and implementation strategy that’s responsive to local constraints. Our relentless curiosity, energy and dedication to problem-solving fuels our immersive research, complacency piercing design, communication strategies and facilitation support.
Our hope is that you will use this work to achieve your communication goals. If you need help along the way, please reach out.
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